Well, after a third attempt I've had a short story (Blood and Sweat) accepted for publication by You magazine of South Africa.
It wasn't plain sailing though. First, I contacted a South African colleague to find out where I could buy You magazine in Abu Dhabi so I could get an idea of the tone of the fiction pages. As luck would have it, he had a copy of the magazine himself, which he gave me. Then, from my archives, I pulled out two Detective Inspector Williamson stories with a Zimbabwean element to them. Next, I honed the stories to the preferred length of 1500 wordsAfter that, I emailed the stories to You's fiction editor, stating in the subject line that the stories had a southern African feel to them.
Finally, a few weeks later, the reply arrived, and Bob's your uncle - one of the two stories made the grade.
This goes to show how a little market research and forethought can work to a writer's advantage.